What is your PURPOSE? – Episode 012

“Purpose” is a pretty loaded word. Luckily, Storyforge exists to unpack that big idea for your business.

Haley Boehning has over 20 years experience elevating storytelling and aligning cultures with differentiated brand positions for Fortune-500 companies, non-profit organizations and start-ups. Most recently, before co-founding Storyforge, Haley spent 16 years designing strategic, leadership and internal communications to engage the 100,000 global employees of L Brands.

Barry Chandler specializes in business building, brand strategy, and storytelling. Since 2003 he has built a number of strategic consulting businesses and worked with more than 500 businesses from pre-revenue startups to publicly traded organizations. Prior to founding Storyforge, Barry’s background includes luxury hospitality, digital marketing and brand strategy.

Storyforge, the business they founded in Columbus in 2014, is a strategy company helping ambitious businesses grow by discovering their singular purpose, forging their story, and aligning their positioning, people, products and profits with it.

This episode is simply this interview. The information is that important.

OK, we do mention Jeni’s and Jeni Britton Bauer a few times. Side note: if you do not follow Jeni on instagram, you must begin today.

Also, if you are wondering where episode 011 is, you are not alone. We will have a Patreon account soon where you can hear this exclusive podcast that not even Karim the Realtor has heard yet. In the meantime, sign up for your own blubrry account so you can create cool podcasts too! Use promo code “entreprenerds” to get a free month.

Thats all for now!

Thank you to Karim who came back from Egypt and Adam who edited this podcast from a boat in the ocean!

Last note: the podcast was recorded in an acoustic shoebox that was great for meetings and bad for recording BUT it was a pretty cool place. Check it out.


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